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This web site states the following, "Call now for your free in-home estimate! Owners Rick and Bill Vanden Boomen." We noticed that the web site also stated " Fill Out The Form Below or." It also said " Call Today For Your Free Estimate! We bring the showroom right to your home! Print This Coupon To Use For Your Free In-Home Consultation! Click on the coupon below to open in a new tab, then print the coupon for redemption. What Makes Bath Fitter Better. Utahs Only Seamless Wall Surround! Convert Your Bathtub to an Easy Access Shower." The header had bath remodeling as the highest ranking optimized keyword. It is followed by bathroom remodeling, rebath, and tub to shower which isn't as ranked as highly as bath remodeling. The next words bathfitterutah.com uses is bath and shower. bath renovations was included and will not be understood by search crawlers.